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SERVICES

convert your goals to outcomes

We partner with you to understand your business challenges and priorities, then guide you to develop an experience-led strategy and deliver solutions that transform problems into business results.

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All Industries
Healthcare
Banking

Our Services

Existing Customer Experience & Service Improvement

Convert customer experience challenges into business outcomes.

Uncover problems with your current customer experience, reimagine and deliver new products, services and experiences through digital and physical channels.  Our journey-centered approach ensures a premier end-to-end experience, even when improving one moment in the journey, allowing you to realize significant gains in the value metrics that drive your business.

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New Product & Service Development

Develop and bring to market new products and services 
to diversify revenue and scale your business.

Uncover and assess new market opportunities, ideate, validate and develop solutions and/or services to achieve product-market fit. Our customer-led product approach engages your customers to build your business while reducing risk in investments and increasing certainty in creating products customers and users love.

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Integrated Insights for Decision Influence

Unlock the right data at the right time to encourage decisions.  

In order to deliver a competitive customer experience, you must be data-driven. Data is only as valuable as your ability to access and understand its meaning. Our data experts work with you to present clear and actionable insights that can be easily shared to support every decision-maker. Then, we’ll help you integrate it seamlessly into your solutions or operations to create dynamic decision-making at the right place and right time – delivering value to your business

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Workflow Automation & Optimization

Optimize complicated and costly business processes, 
refocus your employees on high-value tasks.

Assess your current business processes and workflows, deploy workflow automation solutions and streamline your value chain to reduce costs and improve results.

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Healthcare expertise paired with advanced technology and data capabilities using a patient-centric delivery approach

We blend human-centered design, insights and technology to deliver engaging experiences – no matter your role in the healthcare ecosystem.

Challenges we're equipped address in the marketplace:

  • Shifts around data interoperability and clinical data exchange
  • Consumer demand for price transparency, personalization and control over personal data
  • New-to-market entrants prioritizing data-driven and consumer-centric offerings
  • A technology-product mindset given the prevailing themes driving the digitization of healthcare

What We Can Deliver

  • Anticipate and predict patient needs before they happen
  • Leverage internal and external data for scalability and applicability across multiple systems
  • Improve efficiency in operations workflows by leveraging actionable insights
  • Improve patient satisfaction and retention through advanced insights
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Existing Customer Experience & Service Improvement

Convert customer experience challenges into business outcomes.

  • Leverage data from your patient experience to profile and influence your customers via digital and in-person experiences
  • Uncover problems and improve your patient experience through digital, physical and analog channels. Through our partnership, we’ll help you discover opportunities and implement patient engagement solutions– resulting in improved patient outcomes and satisfaction.
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New Product & Service Development

Develop and bring to market new products and services 
to diversify revenue and scale your business.

  • Anticipate and react to healthcare market and policy shifts to identify new revenue channels
  • Ideate, prioritize validate and develop solutions and/or services to serve your patients, providers or customers.
  • Our customer-led product approach engages your customers in co-creation and prioritization through rapid experimentation
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Integrated Insights for Decision Influence

Unlock the right data at the right time to encourage decisions.

  • Influence clinical program development, risk modeling and patient engagement using data and workflow to     create a patient experience effective at modifying behaviors
  • Modernize your platforms to leverage cloud-based capabilities and ready your systems for increased capacity      and automation
  • Establish a single view of your patients for risk profiling, personalization, and population management
  • Leverage HCAHPS, CAHPS or other satisfaction rating data sets to develop actionable improvement strategies across your products and experiences
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Workflow Automation & Optimization

Optimize complicated and costly business processes, 
refocus your employees on high-value tasks.

  • Create efficiency within internal workflows to optimize experience, cost and speed
  • Optimize customer service inefficiencies by embracing new technologies, such as RPA, PWA Chatbots and more
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Banking expertise paired with a customer-centric approach

We blend human-centered design, insights, and technology to deliver engaging experiences to transform the banking experience.

Challenges we're equipped address in the marketplace:

• Branches and ATMs no longer have the appeal they once had, yet customer satisfaction is higher in-person
• The pandemic has accelerated digital engagement, creating a need for holistic, unified customer experiences
• Personalization and transparency have become table stakes for consumers

What We Can Deliver

  • Acquire New Customers - ensure you have the right products and services, clearly communicating the benefits and are easy to "use"
  • Enhance your segments – target new demographics and adjust existing profiles to prioritize growth in certain areas
  • Retain and Expand - Retain your existing customers through optimized experiences and seamless integration
  • Control Costs - Reduce waste and expenses by optimizing redundant and expensive processes
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Existing Customer Experience & Service Improvement

Convert customer experience challenges into business outcomes.

  • g2o can help identify the right approach to your digital transformation journey based on your business goals
  • Create a roadmap and strategy for digital transformation or specific moments in the journey
  • Assess technology capabilities to inform build vs buy and platform selection
  • g2o can make the transition from strategy to delivery and can execute that delivery - from account origination to product re-structuring, we'll help you know where to prioritize
  • Combine vendor implementation tactics and customer strategy to control costs and increase revenue
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New Product & Service Development

Develop and bring to market new products and services 
to diversify revenue and scale your business.

  • Identify and assess new and unique ways to differentiate your value propositions against competitors
  • Leverage insights from your business and the market to develop new solutions to serve new and current customer targets
  • Bring your ideas to life and collect feedback from target customers quickly to create confidence in investment, while evaluating feasibility to implement
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Integrated Insights for Decision Influence

Put your data to work for your business.

  • Customer Segmentation to prioritize focus
  • Enable Master Data Management (MDM) via platform modernization to bring disparate data sets together to create a single view of your customers
  • Personalization and cross-selling
  • Convert insights into product needs, channels and messaging to help you target and upsell solutions
  • Evaluate gaps in customer experience from insights (NPS, call center analytics) to make better decisions
  • Connect existing data to the user/customer segment and the journey to make it actionable
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Workflow Automation & Optimization

Optimize complicated and costly business processes, 
refocus your employees on high-value tasks.

  • Improve efficiency by leveraging integrated and automated solutions like Robotic Process Automation (RPA) or Chatbots
  • Convert analog processes and implement new capabilities to optimize workflow
  • Evaluate and replace legacy platforms with new solutions for your Contact Center or CRM
  • Reduce waste and expenses by optimizing redundant and expensive processes
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Our Expertise:

Experience Strategy

We collaborate with clients to plan an effective approach to achieve their customer engagement goals.

  • Competitive analysis & audit
  • Content strategy
  • Customer journey strategy
  • Data strategy
  • SEO strategy
  • Service design
  • Technology strategy

Check out projects with experience strategy.

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Research & Analytics

We gather, measure, and evaluate qualitative and quantitative data, helping clients to better understand their customers.

  • Customer analytics
  • Experience analytics
  • Marketing analytics
  • Qualitative and quantitative research
  • Web analytics

Check out projects with research & analytics.

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Design & Development

We explore how engaging customer experiences look and function, how real people interact with them, and then we build them quickly.

  • Data visualization and dashboards
  • Enterprise apps
  • Human-centered design services
  • Mobile apps
  • Responsive websites
  • Voice apps

Check out projects with design & development.

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Data operations

We help you access and gain insights from your data. From the latest advancements in data platforms to custom dashboards, our team collaborates with you to know your customer.

  • Customer data platforms
  • Customer data privacy
  • Data governance and stewardship
  • Data marketplace

Check out projects with data operations.

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Technology architectures & platforms

We collaborate to help design, build, and integrate the right technologies to support intuitive and engaging experiences.

  • AI
  • API and microservices
  • Big data
  • Bots and virtual assistants
  • Cloud
  • DevOps
  • Digital experience platforms (CRM, CMS)

Check out projects with technology architectures & platforms.

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