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Perspectives

ideas surface from sharing knowledge

At g2o, we get excited about communicating our passions for how research and design, technology, and data can shape your customer engagement. That’s because we know from experience that the greatest inspiration often comes from sharing ideas. We hope you find something valuable in ours.

Young Asian woman holding laptop smiling
Buildings representing Business Growth through Customer Experience Transformation
Article

Why Digital Transformation Isn’t Enough; The Power of CX Transformation as a Business Driver

Digital Transformation is certainly a must in today's marketplace. But alone, it isn't enough to create the advantage you need to grow in this hyper-competitive, consumer-centric world. A strong Customer Experience Strategy will take your Digital Transformation to a new level. Here we explore the value of a Customer Experience Transformation to transform your business.

April 19, 2023
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White Paper
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Article
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Article
Experience
User Experience
Team Members in a Design Thinking Workshop
Article

Tap the Power of Workshops to Kickstart Your CX Transformation

April 3, 2023
Article
Analytics
Data
Using a data dashboard on a tablet to solve real supply chain and manufacturing problems
Article

Solving Costly Supply Chain Problems Through Data Modernization

November 15, 2022
Article
Product
Product
Team working on outcome-based product roadmap
Article

A Transition Guide Towards the Outcome-Based Product Roadmap

November 3, 2022
Article
Product
Product
Product Team developing an Outcomes-based roadmap
Article

Why Outcome-Based Roadmaps are the Right Choice for Your Product Team

November 2, 2022
Article
Product
Product
Product Roadmap team brainstorm
Article

Why Feature-Based Product Roadmaps Don’t Work – and How to Detour

October 24, 2022
Article
Analytics
Data
Solving Business Problems with Data and Anaytics
Article

6 Steps to Building Your Data Strategy Roadmap

October 11, 2022
Article
Technology
Technology
Client and g2o working on a Cloud Migration Strategy
Article

Optimized Cloud Migration: A Strategic Approach for Streamlined Success

September 28, 2022
Article
Technology
Technology
Image of information being moved to the Cloud
Article

Catapult Your Company Towards Greater Efficiency with Cloud Migration

September 20, 2022
Article
Technology
Technology
Wearables linking to proactive healthcare
Article

From Connected to Critical—The Future of Wearable Technology in Healthcare

September 7, 2022
Article
Technology
Technology
Wearable technology and healthcare
Article

From Cool to Critical — The Impact of Wearables on Modern Healthcare

August 31, 2022
Article
Experience
User Experience
Buy Now, Pay Later contributes to bigger cart sizes and more boxes at the door.
Article

BNPL: Lessons From Both Sides of the (still developing) Story, and What it All Means for Regional Banks

August 23, 2022
Article
Analytics
Data
person monitoring data on an iPad for industrial automation equipment
Article

The Why, What, and How of Modern Data Platforms

July 14, 2022
Article
Experience
Customer Engagement
Regional Bank Website on mobile phone
Article

A Flagship for the Future: Your Website is Your Bank’s Most Important Branch

June 29, 2022
Article
Experience
User Experience
Buy Now, Pay Later Piggy Bank
Article

Buy Now, Pay Later is Only the Beginning - The Next Wave of Financial Disruption is Clear

March 22, 2022
Article
Experience
Technology
u.s. currency
Article

The Increasingly Important Impact of Buy Now, Pay Later.

January 31, 2022
Article
Experience
Technology
Person making an online purchase
Article

Buy Now, Pay Later: Challenging Traditional Payment Methods

November 4, 2021
Article
Technology
Customer Engagement
Article

Healthcare Learnings from HIMSS

September 30, 2021
Article
Experience
User Experience
Image of a woman working at home with a laptop and phone and taking notes in a notebook
Article

Getting Creative with Remote Research

May 8, 2020
Article
Experience
Customer Engagement
woman sitting on brown wooden chair while using laptop computer
Article

Transforming CX: Five tips for success

April 22, 2020
Article
Analytics
Data
Article

COVID-19 and the road to recovery

April 17, 2020
Article
Technology
Technology
Three women working on a project in front of a PC
Article

How COVID-19 is forcing organizations to think local

April 11, 2020
Article
Experience
Customer Engagement
laptop and notebook on home office desk
Article

Simple tips to deliver effective remote training

April 11, 2020
Article
Experience
Technology
Woman at home leaning against couch with laptop
Article

Leaning into IT investments to deal with COVID-19 disruption

April 6, 2020
White Paper
Analytics
Data
diver in deep water
White Paper

Value-driven targeting: Go beneath the surface

March 16, 2020
White Paper
Analytics
Data
Image showing the collaboration needed between IT and the business
White Paper

Self-service data: the key to analytical agility

February 27, 2020
Article
Marketing
Customer Engagement
seated woman using a mobile phone
Article

Is your bank ready for the experience era of marketing?

February 14, 2020
Article
Experience
User Experience
picture of a napkin with same old thinking equals same old results written on it
Article

Put customers first with design thinking

January 20, 2020
Article
Technology
Technology
Person sitting at a desk with arms folded behind their head
Article

Want to make your nCino integration a breeze? It’s all in the data.

August 29, 2019
Article
Marketing
Customer Engagement
photo of people on a hill holding hands
Article

It takes a village: 5 tips to develop an elevated digital experience

August 29, 2019
Article
Experience
Customer Engagement
Photo of a group of smiling young people traveling
Article

P2P payments create new opportunities for banks

August 20, 2019
Article
Technology
Technology
Photo of a man in a yellow jacket and gray shorts running up a flight of stairs from underground into sunlight and a large number "5" inside a circle superimposed on the image
Article

Five reasons why an Agile approach delivers value

August 5, 2019
Article
Analytics
Data
Image of man's legs in gray dress pants and black dress shoes stepping upward on outline of stairs and the words "next step"
Article

The next must-have in data visualization: Data governance

August 5, 2019
Article
Analytics
Data
Abstract image with an outline of a human head behind a screen showing digital numbers and pixels representing data
Article

Data storytelling turns numbers into actionable information

August 5, 2019
Article
Experience
Customer Engagement
Image of a closed hand with a finger pointing upward at the word "insurance"
Article

The changing role of insurance agents in the digital economy

August 5, 2019
Article
Experience
User Experience
Caucasian woman standing in front of window looking at mobile phone
Article

Responding creatively to a responsive world

August 5, 2019
Article
Technology
Technology
Cityscape at night, glowing lights with location markers overlayed
Article

The business guide to technology disruption

August 5, 2019
Article
Experience
User Experience
Scattered lego blocks
Article

CMS building blocks for CX designers: Part 2

August 5, 2019
Article
Experience
User Experience
An image of legos in a pile
Article

CMS building blocks for CX designers: Part 1

August 5, 2019
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