As SVP, Research & Design, Greg Smith is a strong advocate for human-centered design and the role of user research in digital experiences. The core value he brings to his team and to every project is to bridge customer needs and client business goals with well-designed, engaging, and thoughtful experiences. He has a diverse background working across industries and types of organizations to build and encourage the adoption of customer-centered design thinking and has successfully formed and managed high-caliber teams.
The only way to do great work is to love what you do…
– Steve Jobs
