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Photo of g2o SVP, Research & Design Greg Smith
SVP, Research & Design

Greg Smith

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Elements of career success

As SVP, Research & Design, Greg Smith is a strong advocate for human-centered design and the role of user research in digital experiences. The core value he brings to his team and to every project is to bridge customer needs and client business goals with well-designed, engaging, and thoughtful experiences. He has a diverse background working across industries and types of organizations to build and encourage the adoption of customer-centered design thinking and has successfully formed and managed high-caliber teams. 

Companies

  • g2o
  • AllState
  • Nationwide
  • AOL/Netscape
  • Sapient
  • Mobileware
  • US Navy
The only way to do great work is to love what you do…

– Steve Jobs

Quotation icon

Education & credentials

  • Marketing, Saint Leo University
  • Certified Usability Analyst, Human FactorsInternational

Fun facts

  • Greg did three tours of duty in the Persian Gulf War working with recon cameras on F-14s stationed on two different aircraft carriers while in the Navy
  • Secret talent – Singing

After hours

  • Golf
  • Acoustic guitar
  • Anything Cleveland Browns
  • Hanging out with my awesome family

Focus

  • Design Thinking
  • CX/UX strategy & roadmapping
  • Human Centered Design
  • User Research – Qual & Quant
  • CX/UX organizational design
  • Leadership

Meet more of our team

Gratz
Kelly
Gratz
CEO
Keegan
Mike
Keegan
EVP, CFO
Ritzler
Rick
Ritzler
EVP, Chief Talent Officer
Davis
Cory
Davis
SVP, Data
McGrath
Katie
McGrath
VP, Human Resources