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SVP, Strategy

Christopher Barcelona

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Elements of career success

Combining strategic thinking with creative interpretation, Christopher is passionately focused on using the power of digital to transform every step of the customers’ commerce journey in his role as SVP, Strategy. “Barce” as he’s known by his friends and colleagues, combines agency consulting and client-side marketing experience with a strong passion for understanding the power of emerging trends and technology.

Over the course of his 25+ year career, he has capitalized on his passion for creating, fueling, and delivering highly immersive experiences that elevate brands and help them form stronger, more effective connections with their customers to deliver measurable results for a wide range of clients, including Nike, Reebok, Victoria’s Secret, PINK, Kohl’s, Bath & Body Works, CVS, Barnes & Noble, P&G, Sally Beauty, Follett, Oriental Trading Company, and Sherwin-Williams.

Companies

  • g2o
  • IBM iX
  • Resource/Ammirati
  • Bath & Body Works
  • American Eagle Outfitters

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Education & credentials

  • University of Cincinnati — College of Design, Architecture, Art , & Planning (DAAP)
  • Member of the Board of Directors for Mount Carmel Health System
  • Featured Speaker at SXSW, NRF, The Amplify Conference, World of Watson, Internet Retailer and Retreat and Disrupt.

Fun facts

  • Loves the Cincinnati Bearcats and North Carolina Tar Heels
  • Is completely sneaker obsessed
  • Has run multiple marathons and logged multiple “century” rides

After hours

  • Running
  • Cycling
  • Raising two young, spirited girls

Focus

  • Brand and Go-To-Market Strategy
  • Digital Strategy
  • Customer Experience Strategy

Meet more of our team

Gratz
Kelly
Gratz
CEO
Ritzler
Rick
Ritzler
EVP, Chief Talent Officer
Yaffe
Steven
Yaffe
Chief Revenue Officer
Smith
Greg
Smith
SVP, Experience
Stormer
Ben
Stormer
SVP, Technology
Davis
Cory
Davis
SVP, Data
Crawford
Andy
Crawford
SVP, Operations
Whittlesey
Carli
Whittlesey
SVP, Client Services
Learn how we’re helping our clients through the COVID-19 disruption. Click here to learn more.
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