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Improving online quote conversions

We helped a national insurance company test new features to improve online sales.

Research & Analytics
Design & Development
Data Operations
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Goal

A national insurance company wanted to convince more customers to purchase products from online quotes. But its existing online interface for quotes just wasn’t getting the job done well enough.

The company knew it needed a better online customer portal, but it also needed to be able to test new features without disrupting daily business — and losing money.

The insurance company chose to partner with g2o to test a new portal that could improve its customer conversions and enhance sales. We brought to the initiative a wealth of data and technology experience that could support the company’s business goals, plus the can-do attitude to deliver.

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Solution

Our team produced an online environment that enables hi-fi usability testing of various website attributes. The pilot revealed the key elements that positively affected sales and provided the insurance company with actionable insights to enhance customer conversions.

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Outcome

The simulated environment empowered the client to alter critical features, maximizing the opportunity for quote conversion before launching the enhanced website. This offered a safe way for the insurance company to test the waters and minimize risk.

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