We helped a regional bank develop a strategy to grow their small business portfolio and identify which types of businesses toward which they wanted to focus their offerings, experience redesign and marketing.
A regional bank wanted to develop a strategy to grow their small business portfolio. But they did not know where they should focus their offerings, experience redesign, and marketing.
g2o combined customer, product, and profitability data with external firmographics to create a holistic view of the small business portfolio and the bank’s trade area. We indexed the customer portfolio against market statistics across segments to identify opportunities for growth and quantify growth potential.
g2o identified target segments for growing their customer base and helped the bank select 5 target segments for further research to aid in their strategy and new product and service development. Their new plan expects a 50% growth in the small business portfolio over three years.